This ingredient, CAB for short, is another surfactant that helps cleanse your hair of all that gunk like dirt, oil and silicones. While it can be considered drying, we make sure we add lots of moisturizing ingredients to counteract that effect.
Bubbles! The bubbles from your shampoo comes from surfactants, and this ingredient helps keep your hair clean. This surfactant happens to be sulfate-free and is often made from coconuts. We do not use SLS or SLES sulfates as surfactants, which some women keep an eye out for. This also helps as a preservative for your shampoo - you really don't want to keep your shampoo in your hot, humid shower without a preservative!